Dah Sing Bank x On-us - Transformed Festive Traditions into Trusted Digital Journeys

Dah Sing Bank has always prioritized ‘customer centricity’ as one of its core values, driving its vision to be ‘the local bank with a personal touch’. For this Lunar New Year campaign, the objective was clear: to transform traditional festive interactions into an intuitive digital experience that deepens customer engagement and naturally makes app interaction a part of their daily routine.

The Strategy: Two Pillars of Engagement‍

To reach a wide demographic, the collaboration focused on two distinct campaign pillars, entirely contained within Dah Sing Bank’s Mobile Banking app to maximize platform interaction:

· The Voice Laisee Initiative – Dah Sing Bank developed Hong Kong’s first-ever 'Voice Laisee' feature. This allows customers to add a personalised voice recording to their digital red packets, sending warmth and blessings together to loved ones. Family and friends, especially those far away, are sure to feel an extra touch of joy and heartfelt warmth upon receiving these vocal blessings. Customers who sent a Voice Laisee were instantly eligible for curated rewards. By keeping the entire fulfilment loop inside the app, Dah Sing Bank drove repeat logins and high-value interactions.

· The Year of the Horse Lucky Draw – To capture the vibrant spirit of Lunar New Year, Dah Sing Bank transformed routine banking into an exciting digital celebration. Every completed digital banking task acted as a symbolic “stride forward” for the New Year, earning customers entries into the festive lucky draw. This successfully infused cultural traditions of prosperity and anticipation directly into the daily mobile banking experience.

These initiatives drove transformative retail banking solutions that prioritised customer centricity and operational agility.

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The Solution: Empowerment Through Choice

At the heart of these diverse campaigns was the On-us multi-branded Smart E-Voucher solution. Rather than a "one-size-fits-all" reward, we provided a bridge that was invisible to the user but impactful in its delivery. Dah Sing Bank ensured the solution met its evolving customer needs.

· Curated Variety, Personalised Choice: Spanning premier brands across F&B, Lifestyle, and Entertainment, the offer gave customers genuine choice rather than a one-size-fits-all coupon, transforming a generic reward into a personal gift that resonates with individual customer preferences.

· Instant, Always-On Redemption: Smart E-Vouchers were ready for immediate use the moment they were issued, and retrievable anytime via the customer's mobile, delivering a smart and frictionless incentive experience.

· Effortless, Behind-the-Scenes Delivery: Vouchers reached eligible customers automatically based on campaign criteria, ensuring a smooth, hassle-free experience without any extra action required from the customer.

By combining cutting-edge technology with a focus on usability, the campaign not only elevated digital engagement but also ensured every interaction was easy and delightful — reflecting DSB’s commitment to making banking enjoyable.

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Enhanced Performance& Engagement Metrics

· Sustained Platform Interaction: Voucher redemption in Mobile Banking app creates additional opportunities for Dah Sing Bank to cross-sell customers using its “Next Best Action” product and service recommendation engine.

· Enhanced customer relevance: Through offering a wide range of voucher variety, redemption rate is 2.8 times better than traditional single merchant vouchers.‍

· Significant Cost Efficiency: Delivered 60% cost savings versus traditional physical incentive campaigns, by minimizing any surplus spending on customer incentives.

· Amplified Festive Engagement: Recorded an 80% surge in Voice Laisee sent compared to the previous Chinese New Year period.

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"Our partnership with On-us reflects a key pillar of our broader digital strategy: driving sustained customer engagement by seamlessly integrating banking into customers’ everyday lifestyle. By embedding the On-us multi-branded Smart E-Voucher solution directly into Dah Sing Bank’s Mobile Banking app, we gave customers an additional, compelling reason to log in alongside their daily banking needs.

Delivering the voucher via an in-app QR code does more than just digitising a voucher – it builds a lasting habit. As customers get used to retrieving and scanning their e-vouchers within the app, it naturally becomes their go-to destination for rewards and interactions, successfully bridging festive traditions with a frictionless, digital-first routine."