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On-us has officially expanded its merchant reward network to South Korea, adding 95 premium brands to enable clients and their customers to access locally relevant incentives across every stage of the Korean consumer journey.
Whether you are activating a cross-border travel incentive programme or launching a high-converting local campaign, your customers can now access rewards that reflect their actual lifestyle — from daily convenience to premium retail, K-beauty, and digital entertainment.
Unmatched coverage with over 48,000 combined locations across GS25, CU, and 7-Eleven — putting On-us rewards within reach wherever your customers are in South Korea.
The iconic CJ Olive Young (1,390+ stores) and Leechul Hair Kerker, covering South Korea's thriving beauty and wellness market — a key category for both domestic consumers and international visitors.
Major department stores including Lotte, Shinsegae, and Hyundai for premium retail and corporate gifting, plus daily essentials at EMart, Lotte Mart, and GS THE FRESH for broad everyday coverage.
Google Play, PlayStation, and One Store — reaching South Korea's highly active gaming and digital entertainment audience, one of the most engaged in Asia.
South Korea is one of Asia's most digitally advanced consumer markets, with high smartphone adoption, strong brand loyalty, and a well-established inbound travel segment. For banks, card issuers, and marketers running Korea-focused or cross-border campaigns, this expansion unlocks locally meaningful rewards — without compromise on relevance or reach.
This expansion reflects On-us' continued commitment to building a merchant network that enables clients to deliver locally relevant rewards at global scale across APAC and beyond.
Ready to elevate your next Korea-focused campaign? Connect with our team to explore how On-us can power your next incentive programme.
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