Seven years ago, On-us launched in Asia with a simple idea: make customer incentives easier, smarter, and more connected. Since then, we have grown from building Smart E-Voucher infrastructure into a broader ecosystem across financial services, merchants, and customer engagement — accumulating deep knowledge across both the BFSI and incentive industries.
Over the past year, three strategic partnerships have advanced our platform significantly:
• Visa collaboration — Equipping On-us with the capabilities to support cross-border, card-linked loyalty programmes, enabling card issuers to reward cardholders at the point of spend across borders.
• Google Wallet integration — Bringing Smart E-Vouchers into one of the world's most widely adopted digital wallet ecosystems, meeting consumers in the digital environment they use every day.
• Microsoft partnership — Strengthening our AI and technology infrastructure with enterprise-grade capabilities, accelerating the development of our intelligence roadmap.
Together, these experiences have helped us build not only the technology to deliver incentives at scale, but a deeper understanding of how businesses engage customers across different markets and use cases.
By combining seven years of accumulated behavioural data with deep BFSI incentive expertise, On-us is empowering businesses to understand customer behaviour on a completely new level — enabling intelligent, hyper-personalised engagement to ensure every interaction is relevant and effective.
This is the next stage of what we are building: a platform where incentives are not just rewards, but a source of actionable intelligence for the businesses that issue them.
To drive this next chapter, our Co-Founder and CEO, Dennis Shi, has established a presence in the U.S., working directly alongside partners and technology ecosystems to connect On-us' established FinTech foundation with new market opportunities across North America and beyond.
To our global BFSI clients: thank you for the continued trust and for giving us the opportunity to work on some of the most meaningful customer engagement and incentive programmes in the region.
To our merchant and technology partners: thank you for continuing to expand what we can offer businesses and their customers.
To the On-us team: thank you for the commitment, curiosity, and persistence that continue to turn ideas into solutions.
Every partnership, campaign, and challenge has shaped what On-us is today — and gives us the confidence to keep building what comes next. Book a demo to see what On-us can do for your next incentive programme.
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