On-us has been selected as one of five global finalists in L'Oréal's prestigious BIG BANG Beauty Tech Innovation Program 2025, marking a significant milestone in the company's strategic expansion into the fast-moving consumer goods (FMCG) sector.

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Centred on the theme "Green Beauty Consumer Journey," On-us demonstrated how its Smart E-Voucher solution is transforming beauty retail engagement. The platform delivers app-free redemption for a seamless customer journey that drives physical footfall, while a real-time tracking infrastructure captures behavioural data for meaningful engagement. AI-driven analytics enable hyper-personalised beauty incentives, and a multi-touchpoint campaign network amplifies brand voices and exposure.

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The L'Oréal BIG BANG Beauty Tech Program is one of the industry's most competitive innovation platforms, bringing together cutting-edge startups redefining how consumers interact with beauty brands globally. On-us's selection affirms its ability to bridge FinTech infrastructure with the specific demands of beauty and retail marketers.

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For beauty and retail brands looking to transform their customer engagement strategy, connect with On-us here.