On-us is thrilled to announce its participation in the AI Accelerate programme, a landmark initiative jointly powered by Microsoft, BLOCK71 — the world's most connected startup hub — and the National University of Singapore (NUS). This collaboration marks a defining chapter in On-us's evolution, as the company deepens its commitment to building artificial intelligence into the very foundation of its loyalty intelligence platform.

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The AI Accelerate programme brings together some of Asia's most ambitious technology companies for an intensive, resource-rich environment designed to fast-track AI adoption and product innovation. Through access to Microsoft's Azure AI infrastructure, BLOCK71's global startup network, and NUS's world-class research capabilities, On-us gains the tools, mentorship, and connections needed to accelerate the development of its next-generation agentic loyalty features — from predictive reward personalisation to autonomous customer engagement workflows.

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For On-us, entering the AI era is not a pivot but a natural progression. The company has always believed that loyalty should be intelligent, contextual, and proactive. By embedding large language models and agentic AI capabilities directly into its platform, On-us is building towards a future where loyalty programmes adapt in real time to individual customers, surface insights automatically for brand managers, and operate with a level of precision that manual approaches simply cannot match.

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The partnership with Microsoft, BLOCK71 and NUS signals On-us's intention to lead the AI transformation of the loyalty and rewards industry. With world-class institutional support behind it, On-us is well-positioned to bring agentic loyalty intelligence to enterprise clients across Asia and beyond, setting a new standard for what customer engagement technology can achieve in the decade ahead.

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To learn more about On-us solution, visit https://www.on-us.com/.