On-us made a strong debut at the 10th anniversary of Hong Kong FinTech Week 2025, connecting with global partners, financial institutions, and industry innovators across two high-energy days at the Hong Kong Convention and Exhibition Centre.

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A highlight of Day 1 was the On-us x BOC Group Life Assurance Company Limited media interview, in which Founder and CEO Dennis Shi discussed how On-us has helped BOC Life diversify rewards within the LiveYoung Reward Program. Acting as a technology enabler, On-us unlocked new dimensions of customer engagement through its AI and data capabilities — creating smarter, more personalised rewards for BOC Life cardholders. Toni Tse, Head of Digital Innovation and Growth at BOC Life, joined the interview to endorse the collaboration and share the impact of the partnership in action.

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The event also featured extensive booth engagement, with visitors exploring On-us's AI-powered Smart E-Voucher platform and its applications across the banking, insurance, and retail sectors. Day 2 was anchored by a panel moderated by On-us CSO Honnus Cheung on how GenAI is reshaping customer experience in the BFSI industry, featuring executives from HSBC, the World Economic Forum, Bank of China, and Zurich Insurance.

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To learn how On-us can elevate your customer engagement and loyalty strategy, visit on-us.com/demo.