Swire Properties’ White Christmas Fair has been an annual highlight since 2013, bringing festive cheer to the community. In line with its commitment to sustainability and enhancing the event experience, Swire Properties has embraced On-us’ digital voucher solution since 2023, transforming the fair into an eco-friendly experience, setting a new standard for zero-waste food and beverage (F&B) events.

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The Challenge  

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Event incentive experience & corresponding payments have been a persistent challenge for Swire Properties. To enable smooth event dining experience for visitors while ensuring convenience and sustainability, Swire Properties faced several key challenges:

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• Uneven IT literacy and resources among merchants and visitors
• Manual logistic and administrative efforts needed for high-customer traffic
• Complex onboarding of temporary merchants in short duration
• Tracking and reporting of visitor payment and engagement data

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To meet operational needs while transitioning into a fully digital, streamlined event experience, and to reinforce its sustainability commitments, Swire Properties sought value-aligned technology partners capable of delivering innovative payment solutions to support the event.

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On-us Solution

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Since 2023, On-us powered the event with Smart E-Vouchers and On-us Value Added Solutions (VAS), enabling Swire Properties to strengthen its commitment to ESG and digital innovation while successfully upheld the event’s zero-waste F&B theme.  

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The On-us platform delivered:

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Streamlined payment process with Event Forms & Voucher Packs

• Walk-in visitors purchased voucher packs on-site via On-us Event Forms and received vouchers instantly by SMS
• Pre-registered VIP guests & staff received voucher packs along with official email invitations
• Voucher Packs combined multiple vouchers, enabling one-click redemption of multiple vouchers and easy access to redemption records

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Intuitive, seamless redemption during high traffic event

• Enabled app-free, instant voucher issuance and redemption with On-us platform
• Facilitated rapid onboarding of 12 merchants providing Food & Beverages service, with only a mobile device required

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Engagement tracking and payment reporting

• Data platform for merchants with transparent engagement metrics, including registration, redemption volume, transactions amounts, etc.

• Real-time B2C payout and event performance tracking for payment settlement
• Engagement metrics shaping future event themes, while redemption trends serve as reference for merchant sourcing.  

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Key Results & Impact

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Performance & Engagement

• 82,000+ visitors, 3000+ VIPs in 5-day event period in 2024
• Overall, issued 58,000+ vouchers in 2023 and 2024

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Operational Efficiency

• Significant reduction in payment setup and processing time, minimizing administrative and logistics efforts, enabling faster event deployment.
• Enabled faster and post-event settlement with complete usage summary delivered within 2 weeks of completion

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Customer & Merchant Experience

• Smart E-Voucher payment and management system boosted satisfaction for both visitors and merchants thanks to the seamless delivery and multi-voucher selection redemption.

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Trust & Transparency

• Detailed and transparent redemption records built merchant confidence and simplified billing processes, with over 80% of merchant shared positive feedback with On-us solution.

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Sustainability

• Replacing paper vouchers with Smart E-Vouchers reinforced Swire Properties’ commitment to innovation and sustainability, cutting 0.27 tonnes of CO2, equivalent to 12 trees per year, and supporting the event’s zero-waste F&B theme.

“On-us’ voucher solution enabled us to reduce paper waste, simplify operations, and deliver a more engaging and sustainable event experience for our community, aligning with Swire Properties’ Sustainable Development (SD) 2030 Strategy.”
– Calvin Chu, Events and Project Officer