Hong Kong/Japan, September 19, 2023 – On-us Group Holdings Limited ("On-us"), a leading B2B digital voucher solution provider and GMO Research Inc ("GMO Research"), a pioneer in Asian-focused online research, recently signed a Memorandum of Understanding (MOU) to enhance market insights through data integration, advanced analytics, product development, customer-focused strategies, and collaborative research, driving innovation and value for clients.

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GMO Research, as part of GMO Internet group, is renowned for its extensive market research and comprehensive consumer behavior data. They will contribute data sourced from its Asia Cloud Panel, comprising 55 million online consumer panelists from 16 APAC markets. On-us, a leader in the domain of last-mile transaction data and dynamic consumer behavior insights, will play a pivotal role in enriching the collaborative data lake. In combining these diverse datasets and the application of advanced artificial intelligence (AI) and machine learning (ML) models, On-us and GMO Research aim to deliver a robust, dynamic, and precise understanding of market trends and customer personas.

Dennis Shi (CEO and Founder On-us Group) shared, “The collaboration will also harness our AI/ML capabilities to analyze GMO Research's datasets in innovative ways. This advanced data analytics approach creates a paradigm shift in the research field as it helps provide more accurate customer personas, uncover hidden insights compared to traditional analysis methods, paving the way for data-driven decision-making in the APAC market.”

Furthermore, the On-us platform will assume a crucial role in the development of new market research products for GMO Research. This array of offerings may encompass AI-powered customer satisfaction surveys, comprehensive market analysis tools, all supported by GMO Ask, their latest online DIY and AI research platform.

Shinichi (Shin) Hosokawa, Founder & CEO of GMO Research shared, "Our collaboration with On-us is set to offer clients more comprehensive and appealing packages. This strategic synergy is expected to significantly enhance customer acquisition, customer lifetime value, and retention rates, providing a holistic solution that caters to the evolving needs of the market and our valued customers."

Lastly, this partnership opens doors to collaborative research endeavors, including an upcoming data analysis research report on voucher behavioral data set to be published in late October. With abundant data resources at their disposal, both companies will delve into a wide range of diverse research topics, including consumer behavior, market trends, and related subjects as the world enters a new era of data-driven insights that will benefit businesses, customers, and the broader APAC market.

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About GMO Research, Inc.

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GMO Research, Inc. (TSE:3695) offers APAC's no.1 Audience Engagement Platform that allows access to multi-country online panel network - the Asia Cloud Panel. Asia Cloud Panel consists of over 55 million online consumer panelists across 16 APAC markets. GMO Research is part of  GMO Internet Group - a global company specializing in internet infrastructure, online advertising and media, internet finance, and cryptocurrency. With operations in 20 countries and 56 locations, it has 108 group companies and 7,361 group partners.

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To learn more about the service, visit gmo-research.com.