Why Are Smart Brands Switching to E-Voucher Marketing? Unlock Data-Driven Digital Voucher Success Now!

The Problem with Incentive Marketing

“We spent HK$8 million on coupons last year, but honestly, I have no idea what we got back.” Think about this: you give out 10,000 paper coupons, and 3,000 get used. A 30% redemption rate seems good at first glance. But what happens when your CEO asks: How many *new* customers did we get? Did it help with repeat business? What was our return on investment? Suddenly, you're scrambling because you just don't have the answers.  

That's the problem these days. We have tons of data, but we're still guessing with basic marketing. Research says that 73% of companies with rewards campaigns don't really track them. They're sending out coupons like throwing messages in bottles – they know how many went out, but they can't see: If they reached the right people; How people reacted (used right away? saved? ignored?); If folks who used coupons became loyal customers. This lack of info is costing a fortune. Rewards campaigns meant to build loyalty are often the least clear investments you can make.

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Why Your Marketing Isn't Working as Well as It Could

Current reward marketing suffers from three critical blind spots:

Blind Spot 1: Unable to Confirm Delivery Status Email, SMS, or physical mail coupons often get lost or filtered, making delivery confirmation impossible. Physical voucher loss rates in Taiwan can reach 12-15%. On-us digital vouchers achieve 80-85% delivery rates through API integration, event forms, and SMS channels, effectively solving these "invisible losses."

Blind Spot 2: Ignoring Valuable Insights from Unredeemed Coupons Unredeemed coupons represent more than lost sales – they're missed opportunities to understand consumer behaviour. Did offer content, timing, or redemption processes affect performance? Traditional systems cannot provide these critical answers.

Blind Spot 3: Unable to Track Conversion to Loyal Customers Do consumers become repeat customers after redeeming coupons? Ignoring long-term value can lead to misallocated marketing resources.

How to Use Data to Improve Your Marketing

Data is changing reward marketing. Digital vouchers are key. Unlike paper, which are hard to distribute and can't be changed on the fly, digital ones use data for better results. Regular digital coupons see about 40% open rates and 29% redemption rates. But our tech, with a few merchant options, doubles open rates and gets over 60% redemption – even hitting 91% for getting new customers. This changes how marketing works, turning rewards from simple handouts into smart tools.  

For example, Shin Kong Life's birthday campaign and E.SUN Big Willie Card got much better click-through rates with our digital vouchers than with Google ads. Shin Kong Life had a 55% redemption rate, with everyone using them at places like 7-Eleven. E.SUN Big Willie Card used better ad design to encourage signups. This shows how vouchers can connect with people and drive marketing with data.  

Also, L'Oréal Beauty saw big changes with On-us. In 2024, a Shopee Chat campaign got 29.24% open rates and 19.69% redemption rates. In 2025, an event sign-up campaign boosted open rates by 2.4x to 70.36% and redemption rates by nearly 3x to 58.60%, with post-open redemption breaking 83.28%. They captured interested people while getting emails for future marketing. This mirrors success in insurance and finance and shows that On-us smart digital coupons are more than just discounts – they're growth tools.  

Incentives: From Costs to Investments

Companies often think of incentive campaigns as just costs. With data, you can treat them as a way to find and keep customers. This can pay off big. Companies targeting the right people have cut waste and boosted sales by 38%. On-us voucher numbers show that digital voucher campaigns get much higher lead engagement than old-school ones. Ministry of Economic Affairs numbers for 2025 show that targeting digital vouchers in Taiwan retail drives sales. Plus, most consumers are more likely to think about a company after getting a digital coupon. Retention efforts get a good open rate, turning one-time buyers into repeat customers. By tracking vouchers used through On-us, E.SUN Bank's program saw repeat purchases among those users increase a lot within six months. This shows how data adds value over time. Taiwanese consumers also like ongoing offers, where digital vouchers can track what they like and encourage repeat buys.  

The more you use the data, the better you get. The first campaign might get you a decent return. By the third, it's even better, and then even better as the system learns. This changes one-time sales into loyal customers.

Reward Revalution: From Cost Centres to Investment Tools

Data-driven reward programmes transform marketing spend into customer acquisition and retention investments, generating significant returns:

Precision Targeting Saves Budget: Precise targeting reduces wasteful spending. Combined with personalisation strategies (matching consumer preferences for merchants and denominations), this delivers 5-8x marketing ROI improvements and 10%+ sales growth. Additionally, On-us data-driven coupon campaigns achieve average additional engagement uplift of 234% within the same budget through continuous strategy optimisation. Higher engagement drives marketing ROI and sales growth, fully unleashing data-driven smart e-vouchers' potential in consumer interaction and value conversion.

Long-term Value Continues Growing: On-us data shows 88% of consumers are more likely to consider a company's services or products after receiving e-vouchers, with customer retention campaign open rates reaching 66%, converting one-time buyers into loyal customers. For instance, a leading financial enterprise's "digital account opening rewards" campaign tracked redemption users through On-us, improving repurchase rates from 28% to 73% within just 6 months, proving data-driven long-term value aligns with Taiwan consumers' high sensitivity to "continuous offers."

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What you really need is : On-us Voucher Intelligence

These days, marketing needs data to survive. Smart reward systems track spending, understand customers, and predict trends through reports. This isn't just tech – it's changing marketing into something precise, where every interaction helps decision-making. Will you keep guessing, or use data for growth?  

On-us makes data-driven reward marketing better with powerful Voucher Intelligence. We track voucher delivery, analyze user behavior, and even predict trends. This comes from our data insights, making each voucher a connection between you and your customers. With On-us, you can stop guessing and start personalizing marketing. We turn data into action, helping you target people, improve budgets, and boost loyalty.  

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Learn about On-us

In this data-driven world, On-us helps you grow and build customer relationships. Don't let your marketing budget vanish. Ready for the future of reward marketing? Contact On-us now to discover how we can transform your coupon marketing into a precision customer loyalty engine.