Behavioural psychology research is unambiguous: the shorter the gap between a consumer's qualifying action and the reward they receive, the stronger the positive reinforcement — and the higher the likelihood of repeat behaviour. Enterprises that still operate on a "gifts dispatched two weeks after campaign close" model are discarding the most valuable activation window they have.
Automated reward distribution means pre-configuring trigger conditions in a platform so that when a consumer completes a defined action — account opening, first card spend, policy renewal, survey completion — a Smart E-Voucher is issued and delivered to their device within seconds, with no manual intervention required.
This eliminates the most common BFSI customer service pain point: "I haven't received my gift." With automated distribution, every issuance has a complete digital audit trail from trigger to delivery.
1. Define triggers — Connect to your CRM or marketing system via API; specify qualifying events (new account activated, policy in force, first app login).
2. Configure the reward — Select voucher value, merchant mix and brand presentation; write personalised message copy.
3. Select delivery channels — In-App, WhatsApp, SMS, Email or any combination based on audience preference.
4. Monitor in real time — Track delivery rate, open rate and redemption rate via On-us Intelligence dashboard; configure anomaly alerts.
5. Retarget non-openers — Automatically trigger reminder messages to consumers who have not opened or redeemed before expiry.
• Positive reinforcement — Immediate reward links the consumer's action to a pleasurable outcome, increasing the probability of repeat behaviour.
• Friction reduction — "Redeemable now" is demonstrably more motivating than "shipped in two weeks", reducing decision hesitation and boosting conversion.
• Brand impression depth — On-us data shows consumers engage with a Smart E-Voucher for an average of 2.5 minutes — a brand exposure window that physical gifts cannot replicate.
Open rate（Opens ÷ Delivered）
On-us Benchmark：75%
Redemption rate（Redeemed ÷ Opened）
On-us Benchmark：70%+
Cost per acquisition（Total campaign cost ÷ New customers）
On-us Benchmark：Industry-dependent
Cost saving vs. physical（(Physical cost − E-voucher cost) ÷ Physical cost）
On-us Benchmark：65% average
Retention lift（90-day retention rate vs. control group）
On-us Benchmark：Campaign-dependent
For customer service teams, automated e-voucher compensation resolves three chronic pain points: instant delivery at the moment of complaint resolution, pre-defined redemption value that prevents cost overruns, and a complete digital record for every compensation issued.
Explore how On-us automated distribution fits your campaign architecture. Book a demo.
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