Omni-channel distribution means delivering Smart E-Vouchers across multiple digital channels — simultaneously or in waterfall sequence — so consumers receive their reward through whichever communication tool they use most. In Asia, primary channels are In-App push notifications, WhatsApp, SMS, Email and CRM-API-triggered personalised delivery.
1. Online claim — Consumer receives a voucher via app, messaging platform or brand website. The entire claim happens in the digital channel.
2. Behavioural capture — Platform records open time, merchant options browsed and dwell duration, building first-party customer insight.
3. Offline redemption — Consumer visits a designated physical outlet; a QR Code scan or NFC tap completes the transaction instantly. No additional cashier training required.
4. Data feedback — Every redemption flows back to the On-us Intelligence dashboard in real time, enabling marketers to see which merchants, regions and time slots perform best.
Messaging Apps (WhatsApp/LINE)（Proactive campaigns, seasonal promotions）
Key Consideration：Requires official account; highest open rates
SMS（Urgent notifications, lower-digital-adoption audiences）
Key Consideration：Character limit; no rich media
Brand App (Push)（Member rewards, cardholder benefits）
Key Consideration：Requires app install
Email（Corporate benefits, B2B scenarios）
Key Consideration：Lower open rates
CRM API Trigger（Automated personalised distribution）
Key Consideration：Requires technical integration; highest precision
For brands with merchant networks spanning multiple physical locations, On-us uses real-time B2B settlement: every redemption at any location is confirmed instantly, brands receive consolidated cross-location redemption reports by outlet, region and time slot, and inventory is updated in real time to prevent over-redemption.
Build your brand's O2O e-voucher loop with On-us. Book a demo.
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