Swire Properties’ White Christmas Fair has been an annual highlight since 2013, bringing festive cheer to the community. In line with its commitment to sustainability and enhancing the event experience, Swire Properties has embraced On-us’ e-voucher solution since 2023, transforming the fair into an eco-friendly experience, setting a new standard for zero-waste food and beverage (F&B) events.
The Challenge
Event incentive experience & corresponding payments have been a persistent challenge for Swire Properties. To enable smooth event dining experience for visitors while ensuring convenience and sustainability, Swire Properties faced several key challenges:
- Manual logistic and administrative efforts needed for high-customer traffic
- Complex onboarding of temporary merchants in short duration
- Tracking and reporting of visitor payment and engagement data
To meet operational needs while transitioning into a fully digital, streamlined event experience, and to reinforce its sustainability commitments, Swire Properties sought value-aligned technology partners capable of delivering innovative payment solutions to support the event.
On-us Solution
Since 2023, On-us powered the event with Smart E-Vouchers and On-us Value Added Solutions (VAS), enabling Swire Properties to strengthen its commitment to ESG and digital innovation while successfully upheld the event’s zero-waste F&B theme.
The On-us platform delivered:
- Walk-in visitors purchased voucher packs on-site via On-us Event Forms and received vouchers instantly by SMS
- Streamlined payment process with Event Forms & Voucher Packs
- Voucher Packs combined multiple vouchers, enabling one-click redemption of multiple vouchers and easy access to redemption records
- Data platform for merchants with transparent engagement metrics, including registration, redemption volume, transactions amounts, etc.
Results & Impact
- 82,000+ visitors, 3000+ VIPs in 5-day event period in 2024
- Overall, issued 58,000+ vouchers in 2023 and 2024
Enhanced Operational Efficiency
- Significant reduction in payment setup and processing time, minimizing administrative and logistics efforts, enabling faster event deployment.
- Enabled faster and post-event settlement with complete usage summary delivered within 2 weeks of completion.
Elevated Trust & Transparency
- Detailed and transparent redemption records built merchant confidence and simplified billing processes, with over 80% of merchant shared positive feedback with On-us solution.
Stronger Sustainability Impact
- Replacing paper vouchers with Smart E-Vouchers reinforced Swire Properties’ commitment to innovation and sustainability, cutting 0.27 tonnes of CO2, equivalent to 12 trees per year, and supporting the event’s zero-waste F&B theme.